Pitch Deck Presentation

It doesn’t matter if you’re a seasoned entrepreneur or a first-timer. Having a strong pitch deck presentation, brand story and emotions is the key to winning investments for your business. Over the years, I have evaluated many pitch deck presentations to learn a thing or two about how to make a pitch deck.

But if you’re new to investment games and it’s your first time facing an investor, you should understand “what is a pitch deck” before moving further. So here we go:

Now what exactly is a Pitch Deck you may ask?

A pitch deck is a presentation deck used to present your business idea to an audience - mostly investors to sell a portion of your company for an investment to fund your business expenditure or growth. In most cases, investor pitch decks harbor a simple design and focus heavily on statistics, data, and numbers - this is a standard Google definition

Let me tell you what I think of it;

To me, one of the most crucial aspects of designing a winning pitch deck presentation is to organize it based on your target audience. For instance, if you're pitching your business to investors in their mid-50s you’ll need to go with a straightforward design followed by a white background.

I know it might seem unnecessary to focus on colors and elements in your investor pitch deck but trust me, design matters, it’s the first impression of your business and your mindset.

Why Does a Pitch Deck Presentation Matter?

A Pitch deck presentation is a visual insight into your business practices, models, and market challenges allowing you to visually showcase your brand’s values and integrity. It’s a straightforward presentation that helps investors understand your business because visual content speaks louder than words. Plus if an investor isn’t readily interested in your business model, you can transfer your pitch deck presentation to help them go through your business details when they’re free. It’s a way to keep in touch with investors even after the pitch ended. Finally, pitch deck presentations are key to securing follow-up meetings with investors and ensuring your business stays on top of your investor's minds.

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My #entrepreneurshipwithBurhan section helps startup owners learn the business ropes and improve their business models. I also assist in helping businesses scale whether they’re in their initial stages or at the top of their game. Optimizing business processes is the key to growth and that’s where the money lies. The above Pitch Deck presentation guide will assist you in securing your first investment and I am sure you’ll nail it! Whether it’s your FYP or a growing startup - my pitch deck presentation template will help you organize your business presentation.